The Business Development Process

Starting a new business is far more than simply hanging a sign out and waiting for customers to pour through the door and I’m sure anyone willing to invest in a new venture is well aware of this fact. What you may not be aware of is the intricacies of what is needed to complete the process.

Most entrepreneurs who are planning a new venture first look to the business plan as the initial step. While the business plan is critical for the success of the new venture, it is not the first step in the process. We must first look at the business development process itself.

The process is not static. What I mean by that is it is not something you do up front and then you’re done. It is an ongoing process that will take on many forms in the life of your business. In a new business development it is a visionary process, in which a direction for the venture can be identified and a systematic and orderly processes can be established as part of the overall business plan.

The process should be thorough but not overly-complicated. An effective business development approach is to encompass several major steps in the evaluating process including: your identification of the opportunity; what are your committed resources; the actual development of your business proposal; market evaluation; competition; and your time restraints. A successful business development process is being able to get a clear and concise evaluation of the inherent strengths and weaknesses, goals and issues that face the development of your new venture.

One very important part of the whole process is creating an identity; designing a logo and establishing brand recognition, and product awareness.

Regardless how much you know about the business your in the development process will be an incredible learning experience.